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This Privacy Policy describes how puurfection.co.uk (the "Site" or "we") collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

Contact Information: If you have additional questions, need further information about our privacy practices, or wish to make a complaint, please reach out to us via email at info@puurfection.co.uk or by mail at:

Puurfection Limited
Hagthorpe House, Brackenholme, Selby, YO8 6EL

Collecting Personal Information:
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. If you contact us for customer support, we may also collect additional information. Below is an overview of the types of personal information we collect and the reasons for collection.

Device Information:

Purpose of Collection: To load the Site accurately for you and perform analytics to improve site performance.

Source: Collected automatically using cookies, log files, web beacons, tags, and pixels.

Disclosure: Shared with our processor, Shopify.

Personal Information Collected: Web browser version, IP address, time zone, cookie information, sites or products viewed, search terms, and site interactions.

Order Information:

Purpose of Collection: To process and fulfill your order, manage payments, arrange for shipping, and provide order confirmations. We may also use it to communicate with you, prevent fraud, and offer information or advertising per your preferences.

Source: Collected directly from you.

Disclosure: Shared with our processor, Shopify.

Personal Information Collected: Name, billing and shipping address, payment details (including credit card numbers), email address, and phone number.

Customer Support Information:

Purpose of Collection: To provide customer support.

Source: Collected from you.

Disclosure: Not shared without explicit consent.

Personal Information Collected: Any information you provide while seeking assistance.

Sharing Personal Information:
We may share your personal information with service providers to assist us in delivering our services and fulfilling contracts with you, as detailed above. For example:

Shopify: We use Shopify to operate our online store. See Shopify’s Privacy Policy for details on how they use your information: Shopify Privacy Policy.

Legal Compliance: We may disclose your information if required to do so by law, or if we need to protect our rights.

Behavioural Advertising:
We use your personal information to deliver targeted advertisements or marketing communications that may be of interest to you. For example:

Google Analytics: Helps us understand how customers use the Site. Learn more here: Google Privacy Policy.

Advertising Partners: We may share your browsing and purchasing details to offer tailored advertisements. You can manage some preferences through cookies, as outlined below.

To opt out of targeted advertising:
-Facebook
-Google
-Bing

You can also use the Digital Advertising Alliance’s opt-out portal.

Using Personal Information:
We use your personal information to provide services, including product sales, processing payments, fulfilling orders, and updating you on new products, services, and offers.

Lawful Basis for Processing (GDPR):
If you are a resident of the EEA, we process your personal information under the following lawful bases:

-Consent
-Contract performance
-Legal obligation compliance
-Vital interests protection
-Public interest tasks
-Legitimate interests, without overriding your rights and freedoms

Retention:
We retain your personal information for our records unless you request its deletion. For information on your right of erasure, see the “Your Rights” section below.

Automatic Decision-Making:
We do not engage in automated decision-making that has a legal or significant effect on you. Our processor, Shopify, uses limited automated decision-making for fraud prevention.

Selling Personal Information:
We do not sell personal information.

Your Rights:

GDPR (for EEA Residents):
You have the right to access, correct, update, or request deletion of your personal information. To exercise these rights, contact us using the information above.

CCPA (for California Residents):
You have the right to know, access, and request deletion of your personal information. You may also designate an agent to submit these requests on your behalf.

Cookies:
We use cookies to enhance your browsing experience, track site activity, and analyze website performance. Some cookies are essential for site operation, while others support analytics and marketing. You can control cookies in your browser settings. Blocking cookies may limit some site functionality. For more cookie information, please visit All About Cookies.

Do Not Track:
We do not respond to “Do Not Track” signals due to the lack of industry standards.

Changes to This Policy:
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs.

Complaints:
If you have concerns about our privacy practices, contact us at info@puurfection.co.uk. If unsatisfied with our response, you may file a complaint with the relevant data protection authority. For UK residents, please visit the Information Commissioner's Office.