From Passion to Press Spotlight in the Eastern Daily Press

From Passion to Press Spotlight in the Eastern Daily Press
We are thrilled to announce that Puurfection, our North Yorkshire-based health supplement brand, has been featured in the Eastern Daily Press, a leading regional publication. The feature highlights our journey from personal transformation to building a brand that champions natural, holistic wellness solutions.
A Journey Rooted in Transformation
Co-founders Ben Wild and Ashley Day both have personal stories that reflect the life-changing power of natural healing. Ashley, who grew up in Norwich as a young carer for his two disabled parents, faced immense challenges, including being diagnosed with ADHD at the age of five. Navigating a hectic and demanding childhood, he eventually found balance and clarity through natural remedies, which ignited his passion for holistic health.
Ben Wild, a former military serviceman who served for nearly 14 years, faced his own uphill battle after being medically discharged due to injury. At one point, Ben was taking 47 prescription medications daily, struggling both physically and mentally. Discovering the power of natural supplements became a turning point. Within a year, he had transitioned away from prescription medications, regaining control over his body and mind.
Their shared experiences and passion for natural healing led to the creation of Puurfection, a brand that focuses on providing completely natural and organic supplements to help people live healthier, more balanced lives.
The Puurfection Philosophy
At Puurfection, we believe in sourcing the highest quality natural ingredients to craft supplements that work harmoniously with the body. From Lion’s Mane to Reishi and Cordyceps, each product is designed to support different aspects of physical and mental well-being.
Ashley explains, "Our mission is to offer trustworthy and effective natural supplements that we believe in because we know first-hand how powerful nature can be." Ben adds, "We created Puurfection to make a positive impact on people's lives by providing products we genuinely use and love ourselves."
A Warm Community Response
Since launching, Puurfection has received an overwhelming response from customers and wellness advocates alike. Being featured in the Eastern Daily Press is a proud moment for the team, as it not only celebrates the brand's growth but also honours the incredible journey of its founders.
Future Endeavors
The story doesn't stop here. Puurfection is already in discussions with leading UK retailers and is collaborating with an award-winning coffee roaster to create a unique range of infused coffees and teas featuring powerful natural adaptogens like Lion’s Mane, Ashwagandha, and Maca.
Read the Full Feature
We are deeply grateful to the Eastern Daily Press for sharing our story and helping us connect with more people who value natural and holistic wellness. You can read the full feature here.
As we continue to grow, we remain committed to empowering healthier, happier lifestyles through nature’s gifts. Thank you to everyone who has supported us on this journey—your belief in Puurfection inspires us every day.