Welcome to Puurfection. A brand which is more than just a supplement brand; it’s a heartfelt mission to bring the purest, most effective natural healing solutions to people everywhere.  

Founded by Ashley Day and Ben Wild, the brand specialises in 100% natural health and well-being supplements, free from fillers, binders, or unnecessary additives. Puurfection’s vision is clear: to become the most trusted name in natural healing, offering products that support cognitive health, memory, focus, mood, hormone balance, and much more. From pure Lion's Mane and Ashwagandha to Maca alongside a full range of premium natural healthy supplements, Puurfection ensures each product is of the highest quality and potency money can buy. 

The Journey of the Founders 

Ashley Day’s story is one of resilience and determination. Growing up as a young carer for his father, who has cerebral palsy, and his mother, who battles bipolar disorder and chronic fatigue, Ashley faced challenges that shaped his drive to make a difference. Diagnosed with ADHD at the age of five, Ashley’s early years were marked by struggles and mistakes. However, through his journey of growing up, along with incredible drive to do well in life, he discovered the transformative power of natural remedies to clear his mind, improve focus, and find stability and happiness. This personal transformation sparked a deep passion to help others achieve the same sense of balance and well-being. 

Ben Wild, on the other hand, served 14 years in the military before being medically discharged due to injury. This life-changing event turned his world upside down, bringing both physical and mental challenges. In his journey to rebuild stability, Ben explored various paths, eventually launching Wild Greens Farm a highly successful business specialising in microgreens, edible flowers, and decorative plants for the hospitaility industry and supplies some of the most successful michelin star restaurants across the UK. Alongside his and his family’s determined success, Ben embraced natural healing, incorporating supplements like Lion’s Mane and Ashwagandha into his routine. These supplements brought renewed hope and strength, proving that even life’s hardest challenges can be overcome with the right support. 

The Birth of Puurfection 

When Ashley and Ben met, they quickly discovered a shared passion for natural healing and a desire to make a difference. They began researching the supplement industry, only to find a market flooded with products filled with fillers, binders, and misleading claims. Disappointed, frustrated but driven, they realised it was time to create something even better. 

This shared vision gave rise to Puurfection, a brand built on transparency, integrity, and quality. Every product in the Puurfection range is backed by rigorous research, extensive testing, and approval from respected nutritional experts. With no secrets or gimmicks, Puurfection is committed to delivering the best natural solutions, tailored to genuinely enhance people’s lives. All produced right here in the UK.  

Why Puurfection Stands Out 

Puurfection’s dedication to purity and quality is unwavering. Every product is crafted with care, ensuring the most effective dosages and 100% natural ingredients. Ashley and Ben believe that supplements should be meaningful and life-changing, not just another product on the shelf. At Puurfection, their mission isn’t just to build a business, it’s to build better lives. 

Whether you’re looking to improve cognitive function, balance your mood, or support your overall well-being, Puurfection offers a trusted and effective range of natural supplements. With Ashley and Ben’s personal stories driving the brand, Puurfection represents a promise: to make natural healing accessible, impactful, and truly life changing. 

In a world filled with quick fixes and false promises, Puurfection is here to remind us of the power of nature and the importance of trust. Discover the difference at Puurfection, a brand born with purpose and driven by passion.